Whistl Doordrop Media, the market leader in audience targeting and leaflet services, is celebrating processing 100 million customer items through Leafletdrop, its online leaflet processing tool.
Leafletdrop gained popularity in 2021 as businesses reopened and sought to re-engage with their local communities.
The self-service marketing tool enables organisations to target over 27 million UK households with geo-based leaflet marketing campaigns from their desktop, either at home or in the office.
Initially conceived for small and medium-sized enterprises (SMEs) wanting to target their local markets cost-effectively, the tool has become increasingly popular with national brands, such as ODDBOX, looking to target locally.
In 2021, Leafletdrop found that, in addition to driving footfall to traditional brick-and-mortar outlets as they reopened, digital brands were increasingly using the leaflet generation and targeting tool to drive traffic to their online outlets.
New brands are increasingly using the tool to build profiles cost-effectively. ‘Who Gives a Crap’ began using the tool in the past year to present a quality brand, humorously delivering an environmentally friendly product.
The leaflet's branding, visuals, and humorous messaging ensured the householder could clearly understand the message. The simple call to action to their website to place an order, accompanied by a discount code, resulted in a 140% increase in sales, and the campaign has since won a DMA award.
The industry sectors that typically use Leafletdrop significantly include home services and improvements, retail, charities, political parties, health and beauty, and travel.
Hitting the 100million mark for Leafletdrop is an amazing achievement. We are seeing that leaflets are, in a digital world, still one of the most effective ways for businesses to spend their marketing budgets and grow. We have proven that giving businesses control of leaflet campaigns, backed by the expertise of Whistl, brings benefits to the bottom line
Mark Davies | Managing Director Whistl Doordrop Media
Leafletdrop has been designed to be simple to use.
Once the target households have been identified, businesses can schedule distribution, organise print and pay online on a single platform for a single fee, reducing the need to deal with many suppliers.
Posthub and Leafletdrop are proud to be part of the Whistl Group.
Want to know more about the Leafletdrop tool? visit www.leafletdrop.co.uk
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