Posthub can help your travel and hospitality brands increase advertising opportunities with reliable Direct Mail.

Whether you need to gain more brand awareness, increase footfall or revenue for your travel or hospitality business, Direct Mail is a great opportunity. With the ability to reach a specific target audience and broaden your reach for new prospects, a physical, printed communication really does have stand out even in today’s digital world.

To get the best out of your travel Direct Mail campaigns, Posthub will allocate you a personal Account Manager and the needed support and guidance throughout the entire Direct Mail process.

Why Travel and Tourism brands use Direct Mail

Addressed items or Direct Mail can create a more personal touch, with the ability to personalise a creative to a recipient and their location, this media channel can create more standout for your brand, creating more cut-through against some of the digital channels your competitors might be using.

With a physical item, people have more time to read, review or revisit the content sent to them. Direct Mail for the travel and tourism industry is a great opportunity to create awareness and create a mini show-case of what is on offer for your business and brand. This could be strong visuals for your local attraction, details of where to visit for a tourist board or specific offers for holiday locations or hotels.

With the right data and relevant messaging your Direct Mail message will be relevant, encouraging action. With Posthub’s consultative and practical support your publisher communications can be delivered to the audience most likely to purchase your products or services.

Direct Mail Campaign Examples for Hospitality, Travel and Tourism Companies:

  • Promotional leaflets, advertising offers
  • Brochures for local attractions and offers
  • Details of locations for restaurants or new openings of hotels
  • Awareness campaigns local attractions or travel locations

Posthub’s Travel and Tourism Support

Posthub offers both practical and consultative guidance for all aspects of the Direct Mail process, from the initial brief to the final delivery.

Posthub is focused on providing solutions to support you and your business. With nearly 100 years of combined experience in the industry, the Posthub team will seamlessly and confidently guide your mailing campaign through the postal journey from planning to delivery. Our client-focused experts will simplify the complexity of your data and mail requirements to give you the best customer experience.

Posthub provides consultative and hands-on support, for impactful direct marketing campaigns

Mail Management & Delivery

Support across all elements of the direct mail process including the management of the delivery.

Find out more

Data Services

Posthub offers data services to help your company get the most out of your marketing budget.

Find out more

Additional Services

Supporting you through all aspects of the Direct Mail process, including Print, Production and Fulfilment.

Find out more

FREE Mailing Data Health Check

Posthub will screen your data to identify any possible compliance issues. We will provide you with a FREE no-obligation report and you only pay for the services you require

Enquire Now

Posthub help create strong ROI for Travel Campaigns

Direct Mail marketing can be a very cost-effective channel It can be used as a stand-alone channel supporting local or regional messaging for tourism boards or specific attractions.

For the larger travel brand, national campaigns can be created to target a larger base for increased reach and relevance of the travel message.

Posthub works with you to determine your campaign timings, volumes and delivery costs. With access to the best-in-class delivery partners, we work within your budget and access all of the most relevant incentives and promotions to give you the best return on investment available. To aid the effectiveness of your campaign, here at Posthub we offer a range of practical data cleansing services to ensure your data is both accurate and GDPR compliant, saving your business time, money and helping you achieve effective data-driven mailings.

Example Case Study: Virgin Holidays  

Background: Encourage holidaymakers to combat the low they felt after returning from a trip by booking their next journey with Virgin Holidays, rather than short-haul carriers

Strategy: The Welcome Home Programme used the “peak-end” behavioural economics principle, where changing the end of an experience – in this case, to match the level of service provided during a passenger’s initial booking – positively affects perception.

Direct Mail was used as part of a multi-media campaign for a nostalgic, personalised “miss you already” postcards were waiting on people’s doorsteps when they arrived home.

These were followed up with personalised mugs, recipes based on previous destinations and a money-off voucher to boost new bookings.

The blend of nostalgia and planning kept holiday desire high. The excitement was channelled into action using personalised “count-up” emails showing customers how long it had been since their last holiday, and inspiring them with fresh destination suggestions based on their browsing habits.

Results: Overall, the campaign was the main contributor to a 10% increase in loyalty in 2018, equating to a £2.2m in revenue and 30:1 ROI.

Read more here. 

Virgin Holidays Direct Mail Case Study.jpg

Looking for Mail and Postal Services?

Find out how we can help.

Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help. 


Or let us give you some ideas on how we can help you drive your business forward.