Travel Direct Mail

Travel Direct Mail Services 

It’s time to elevate your holiday brochure mail campaign message to spark action among your target audience. Posthub’s consultative advice, practical mail management, and final-mile delivery support can help your tourism mail communications reach the audience most likely to purchase your products or services.

Travel Direct Mail Campaign Examples:

• Promotional leaflets, advertising offers
• Brochure mailing for travel campaigns, local attractions and offers
• Details of locations for restaurants or new openings of hotels
• Awareness campaigns local attractions or travel locations

Benefits of Travel Direct Mail Services at Posthub

• Personalised

Addressed tourism mail items can create a more personal touch, with the ability to personalise messages to a recipient and their location. This media channel can generate more standout for your brand, standing out across the digital channels your competitors might be using.

• Maximised awareness

With a physical tourism mail item, people have more time to read, review or revisit the content sent to them. Mailshots for the travel and tourism industry are an excellent opportunity to spark awareness and create a mini showcase of what your business and brand have to offer. This could be strong visuals for your local attraction, details of where to visit for a tourist board or specific offers for holiday locations or hotels.

• Cost-efficient

Travel direct mail marketing can be a cost-effective channel that can be used as a stand-alone channel supporting local or regional messaging for tourism boards or specific attractions. Posthub works with you to determine your campaign timings, volumes and delivery costs. With access to best-in-class delivery partners, we work within your budget and leverage the most relevant incentives and promotions to deliver the best possible return on investment.

• Broader reach

For more extensive travel brands, national tourism mail campaigns can be created to target a broader audience, increasing the reach and relevance of the travel message.

• Compliance

To enhance the effectiveness of your campaign, Posthub offers a range of practical data cleansing services to ensure your data is accurate and GDPR-compliant. These services save your business time and money while helping you achieve effective data-driven mailings.

Example Travel Mail Case Study: Virgin Holidays  

• Background:

• Encourage holidaymakers to combat the low they felt after returning from a trip by booking their next journey with Virgin Holidays, rather than short-haul carriers. 

• Strategy:

Behavioural marketing to uplift post-trip mood with nostalgic travel mail and incentives

• Results:

Overall, the campaign was the main contributor to a 10% increase in loyalty in 2018, equating to £2.2m in revenue and 30:1 ROI.

Read more about this travel and leisure case study