How do you create a mailing schedule and target audience for Partially Address Mail?
The selection of the homes that you would like to include within your mailing, is generally driven by the existing data or the required audience profile. Once the audience has been identified, as a profile or audience model, the concentration of the audience is identified within the geographical areas of interest. This could be specific regions, towns or localised areas.
The final postal schedule is at postcode level for the selection with the highest concentration of your originally determined audience. Partially addressed mail also includes the consideration of any homes that have opted out of receiving addressed mail, in exactly the same way a direct mail campaign would exclude these homes.
A full postcode is a unit of approximately 15 homes, all of these homes will receive the partially addressed mailing, minus any agreed exclusions.