Mailing Data Cleaning Services
If you’re facing the challenge of outdated, duplicate, or incomplete customer mailing data, our services may be of assistance.
Posthub’s Practical Mailing Data Support
Posthub offers a practical data service that saves your business time and money with MailSort solutions.
Before the postal campaign is printed, we can review your campaign mailing data and, using each recipient's postcode, look to create the relevant sortation for the items to be bagged and labelled for handover to Royal Mail.
At least 90% of the postcodes must be accurate to qualify for the sorted mail service. If your data does not qualify, we will work with you to provide best practice advice and guidance on the required data cleansing services.
Posthub’s Consultative Mailing Data Support
Direct mail is a data-driven media channel and the secure, responsible, and accurate use of that data is fundamental to the success of any postal campaign.
Posthub offers data processing services, alongside our complete direct mail management. To ensure the whole direct mail campaign journey is managed smoothly, we offer both practical solutions for data and item sortation and full consultative advice for data management and data cleansing services.
| Mail Data Terminology | Details of Mail Data Service |
|---|---|
| POSTCODE ADDRESS FILE (PAF) | The Royal Mail PAF is the most complete and up-to-date address database in the UK. The PAF file, contains over 30 million addresses, 1.8 million postcodes and has over 4,000 updates a day! To ensure the most accurate data for your campaigns, Posthub update PAF on a daily basis. |
| DPS APPEND | An accurate delivery point suffix is a building number or name ‘translated’ in a numerical and an alpha reference unique to that individual property. It forms part of a customer barcode for Mailmark mailings which provide price discounts. We can use the PAF file combined with DPS append to apply to a mailing file to support postal sortation requirements. |
| MOVERS | Our data sources capture new residential or business location of moved individuals, transforming decayed records into renewed and valuable prospects, using the data source: NATIONAL CHANGE OF ADDRESS (NCOA) UPDATE |
| GONEAWAYS | Our wide range of leading data sources can suppress or flag individuals or businesses known to have ‘gone away’ |
| DECEASED | Our wide range of leading data sources can suppress or flag individuals that could cause their deceased loved ones unnecessary upset by receiving communications |
| PREFERENCE SERVICES | Identify people who have registered with the TPS, CTPS and MPS before contacting them in order to protect your brand reputation and reduce the risk of receiving costly legal fines. |
| OPTICAL CHARACTER RECOGNITION (OCR) | Specific scanning software to allow mail to be machine sorted. Addresses must be printed in the right size and font to be read correctly by OCR standards. |
Posthub's Data Cleaning Services
What we’ll help you with:
- Identifying and removing duplicates
- Cleaning up formatting issues
- Flagging incomplete or inaccurate entries
- Preparing your data for compliant, high-impact mail campaigns.
Whether preparing for a direct mail campaign, switching to Partially Addressed Mail, or improving your overall data health, our expert data cleaning service can help you make your postal database work harder.
FREE Mailing Data Health Check
We can screen your mailing data to identify possible compliance issues. Pay for only the services that are required.