Addressed mail items (Direct Mail) can create a more personal touch, with the ability to personalise a creative to a recipient and their location. Postal campaigns can create more standout for your brand, cutting through some of the digital channels your competitors might be using.
Mailshots can play a pivotal role within the advertising media mix for publishers. This could allow standalone channel marketing or more integrated multi-channel planning to work alongside your other channels, such as social, PPC or radio.
With the right mailing data and relevant messaging, your publisher's postal campaign message will encourage action. With Posthub’s consultative and practical support, your magazine delivery or catalogue mailing can be delivered to the audience most likely to purchase your products or services.
*JICMAIL ** Lightspeed/Mintel
Posthub supports and specialises in both business-to-business and business to consumer publications, ensuring that your catalogues, magazines, newspapers, or supplements are managed and delivered on time to your audience, within the UK or even internationally (if required).
With a strong base of publishing clients across retailers, e-commerce, trade magazines and consumer titles, we have the knowledge and experience to manage the delivery of your publication throughout the mailing process, so items arrive with recipients when required.
We have found the customer service excellent from Posthub, our Account Manager and the whole team offer a fantastic service. They are quick to respond to any questions, changes or queries we may have and are always able to produce a solution.
They care about the work that goes out and share the same dedication as we do to providing a quality service. Our Account Manager is always on hand to provide any analysis that we made need to enable us to make the right choices for our needs as a company.
Anne Louds, Subscriptions Project Manager, Warners Group Publications
When issues have arisen, due to lateness on our side, the Posthub team have got into the issues and resolved, often going above and beyond to ensure that the problems and issues disappeared. When you match this alongside the improved pricing, we look back at a decision well made.
Steven O’Hara, Book Publisher, Mortons Media Group Limited
Direct mail marketing can be a very cost-effective channel, Posthub works with you to determine your campaign timings, volumes and delivery costs. With access to the best-in-class delivery partners, we work within your budget and access all of the most relevant incentives and promotions to give you the best return on investment available.
By delivering something physical your publishing brand has a real opportunity to stand out and grab the recipients attention, to gain new customers, reactivating old customers or improve existing customer loyalty.
In an increasingly digital world, the delivery of a physical item could create a catalyst to getting your target audience to take an action. With less creative restrictions of space and time than some of your digital marketing channels, your creative format can be personalised to the reader. It can highlight examples of titles that they could like, and create a bespoke call to actions such as specific price promotions for book or title bundles.
With direct mail, there are a number of targeting options available to create your delivery file. This can be using existing data or sourced data to create your audience. With direct mail, specific target segments can be identified for media relevance, awareness and even previous or forecasted spend/consumption on titles.
Direct Mail can play a pivotal role within the advertising media mix Its physical form can create memorability and target the relevant audiences, increasing purchase intent.
The geographical nature of targeting an address and recipient can create a strong base for cross-channel marketing with greater reach and more opportunities for brand engagement.
With direct mail, your brand has more opportunities to create strong recall and even a sensory experience. This creative approach could provide direct connection and experience for the retailer with the recipient. Whether this is through the use of the branding colours, shapes or images, different textures in print finishes or even inclusion of a specific scent or taste through integrated sampling techniques.
If your creative brief calls for something different to gain attention, your direct mail campaign doesn’t have to comply with the traditional approach. With today’s direct mail print techniques your final item has minimal creative restrictions. Take a look at some creative examples here.
Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help.
Or let us give you some ideas on how we can help you drive your business forward.
