Publishing Mail Management 

Services for Publishers and Publishing Subscription Mailers at Posthub

Posthub supports and specialises in business-to-business and business-to-consumer publications, ensuring that your catalogues, magazines, newspapers, or supplements are managed and delivered on time to your audience within the UK or internationally (if required).

With a strong base of publishing clients across retailers, eCommerce, trade magazines, and consumer titles, we have the knowledge and experience to manage the delivery of your publication throughout the mailing process so that items arrive with recipients when required.

Publisher Mailing Campaign Examples:

• Direct mail delivery to monthly magazine subscribers
• Sample mini-magazines or extracts of a book, such as the first chapter
• Brand awareness Leaflets for digital sign-up – for example, Audible or Readly
• Promotional items or giveaways with details on how to subscribe

Publishing Mail Benefits 

There are many reasons why publishers use postal campaigns. Here are some of the main ones you can enjoy when you partner with us:

• Create a personal touch

Addressed mail items can create a more personal touch, with the ability to personalise a creative to a recipient and their location. Postal campaigns can generate more standout for your brand, cutting through some of the digital channels your competitors might be using.

• Seamlessly integrate your channels

Mailshots can play a pivotal role within the advertising media mix for publishers. This could allow standalone channel marketing or more integrated multi-channel planning to work alongside your other channels, such as social, PPC or radio.

• Inspire action

With the correct mailing data and relevant messaging, your publisher's postal campaign message will encourage action. With Posthub’s consultative and practical support, your magazine delivery or catalogue mailing can reach the audience most likely to purchase your products or services.

• Save on costs

Posthub works with you to determine your campaign timings, volumes, and delivery costs. With access to the best-in-class delivery partners, we work within your budget and access all the relevant incentives and promotions to give you the best return on investment.

• Create tangibility

By delivering something physical, your publishing brand can stand out and grab the recipient's attention, gain new customers, reactivate old customers or improve existing customer loyalty.

• Take advantage of audience profiling

Direct mail offers several targeting options for creating your delivery file. You can use existing data or sourced data to develop your audience. Specific target segments for media relevance, awareness, and even previous or forecasted spending/consumption on titles can be identified.

• Unleash your creativity

Publishing direct mail gives your brand more opportunities to create a strong recall and sensory experience. This creative approach could provide a direct connection and understanding for the retailer with the recipient, whether through the use of the branding colours, shapes, images, different textures in print finishes, or even the inclusion of a specific scent or taste through integrated sampling techniques. Explore some creative direct mail ideas for inspiration.