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Targeted Partially Addressed Mail 

Acquire customers and save on costs by creating targeted campaigns with partially addressed mail services.

What Does Partially Addressed Mail Mean?

Partially Addressed Mail is a GDPR-compliant form of direct mail that allows reaching new customers without requiring personal data. Instead of using a recipient's name details, mailings are delivered to carefully selected postcode areas based on demographic and location data. Each item is typically delivered to residential households with a creative message, campaign title, or addressed simply to ‘The Occupier’, alongside the standard address details.

Working closely with marketers, agencies, and print and mailing houses, Posthub adopts an end-to-end approach to managing your campaign — from creative and data planning to Royal Mail handover for final delivery. Posthub’s consultative and management approach is designed to maximise the success of companies’ advertising mail campaigns in achieving both reach and impact with their selected target audience.

<article> <section id="doc-inner-print"> <h2><span class="heading--2">What Does Partially Addressed Mail Mean?</span></h2> <p>Partially Addressed Mail is a GDPR-compliant form of direct mail that allows reaching new customers without requiring&nbsp;personal data. Instead of using a recipient&#39;s name details, mailings are delivered to carefully selected postcode areas based on demographic and location data. Each item is typically delivered to residential households with a creative message, campaign title, or addressed simply to &lsquo;The Occupier&rsquo;, alongside the standard address details.</p> <p>Working closely with marketers, agencies, and print and mailing houses, Posthub adopts an end-to-end approach to managing your campaign &mdash; from creative and data planning to <a href="https://www.royalmailtechnical.com/Products_Partially_Addressed_Mail.cfm" target="_blank">Royal Mail</a> handover for final delivery. Posthub&rsquo;s consultative and management approach is designed to maximise the success of companies&rsquo; advertising mail campaigns in achieving both reach and impact with their selected target audience.</p> </section> </article>

Benefits of Partially Addressed Mail for Advertisers and Marketers

At Posthub, we help marketers maximise the effectiveness of targeted, partially addressed mail through our fully managed, insight-driven approach.

Here's why marketers love targeted direct mail:

  • Highly targeted: Highly targeted and pinpoints potential consumers within desired geographical areas by units of 15 homes
  • Cost-Efficient Acquisition: Cost-effective with reduced rates for postage and no requirement to buy data, resulting in a data cost saving of an estimated 5- 10p per item
  • 30% Greater Reach: Increases reach by 30%, allowing the targeted direct mail message to have a more significant impact and reach more potential customers than cold list mailings.
  • Customer Growth & Brand Awareness: Helps increase acquisition so they can win new customers and increase brand awareness with targeted promotions, offers and valuable information
  • GDPR-Compliant by Design: Fully GDPR-compliant targeting of households, not people. Your business can stay fully aligned with data privacy regulations while driving highly effective campaigns.

What Is the Difference Between Partially Addressed Mail and Direct Mail Marketing Solutions?

  • Partially addressed mail does not target an individual at any point in the targeting or postal delivery process. Instead, pieces use generic titles instead of their recipients’ names, such as ‘The Occupier’ or more specific marketing straplines or hooks, like ‘The remote control boss' or 'The holiday dreamer'.

  • Direct Mail is addressed to the individual and requires personal data for the targeting, data scheduling and final postal delivery of the mailing piece.

Understanding the difference between partially addressed mail and direct mail can help you select the right tool for your next campaign.

How Does Targeting Work for Partially Addressed Mail?

  • Audience selection

The selection of homes to include in your mailing is generally driven by existing data or the required audience profile. Once the audience has been identified as a profile or audience model, the concentration of the audience is identified within the geographical areas of interest. These could be specific regions, towns or localised areas.

  • Postcode-level scheduling

The final postal schedule is at the postcode level for the selection with the highest concentration of your determined initial audience. Partially addressed mail also includes considering any homes that have opted out of receiving addressed mail, in the same way a direct mail campaign would exclude these homes. A full postcode typically represents a unit of approximately 15 homes; all of these homes will receive the partially addressed mailing, excluding any agreed-upon exclusions.

  • Posthub support

Our Posthub team handles the entire process, including data targeting, to ensure your campaign reaches the right audience at the right time.

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How Creative Can My Partially Addressed Mail Campaign Be?

While the campaign material must comply with the Royal Mail Advertising Mail specifications and include the declaration 'No personal data about recipients has been used in creating this mailing’, there are still plenty of ways to stand out.

This printed channel allows your business and brand to enjoy creative freedom, enabling you to test different formats, colours, and straplines. Whatever format you choose should reflect your brand while creating a strong connection with your target audience to ensure maximised engagement and encourage the required action you are asking them to take.  

<h2><span class="heading--2">How Creative Can My Partially Addressed Mail Campaign Be?</span></h2> <p>While the campaign material must comply with the&nbsp;<a href="https://www.royalmailtechnical.com/rmt_docs/User_Guides_2025/Partially_Addressed_Advertising_Mail_01042025.pdf" target="_blank">Royal Mail Advertising Mail specifications&nbsp;</a>and include the declaration &#39;No personal data about recipients has been used in creating this mailing&rsquo;, there are still plenty of ways to stand out.</p> <p>This printed channel allows your business and brand to enjoy creative freedom, enabling you to test different formats, colours, and straplines. Whatever format you choose should reflect your brand while creating a strong connection with your target audience to ensure maximised engagement and encourage the required&nbsp;action you are asking them to take. &nbsp;</p>

When and How Is a Partially Addressed Mail Campaign Delivered?

  • Flexible scheduling

The delivery of the targeted direct mail advertising campaign material can be planned over specific dates or days, based on your requirements and brief.

  • Delivered by Royal Mail

The items are delivered by Royal Mail to their final delivery destinations according to the selected delivery schedule. 

Your campaign material will be delivered alongside traditional addressed mail items, which could be either business mail or advertising direct mail, targeted to the properties within your selected campaign areas. Unaddressed door drop material could also be delivered alongside these items.

  • Managed for success

Posthub will work with you to support the considerations listed above. Our consultative approach aims to provide all the guidance necessary to maximise the return on investment for your advertising campaign.

Looking for Partially Addressed Mail Management or Postal Delivery Services?

Speak to us today to see how we can help you reach more households without using personal data.

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