Benefits of Direct Mail for Retailers and e-Commerce Brands
By delivering something physical to your audience your retail brand and offering has a real opportunity to stand out and gain new customers, or improve customer loyalty. Your delivered physical item can be the catalyst to getting your target customer to take an action. This could be from the delivery of a promotional mailing with key retail products highlighted or a special promotion only available to those that receive the direct mailing.
With a retail direct mail campaign, you can create distinct target groups by age, demographic or spend potential. Once you have finalised your database, target segments can be identified for media relevance, awareness and even consumption of channel. This multi-layering technique can allow direct mail to be included as part of a cross-channel campaign strategy, giving maximum opportunities for reach and exposure of your message.
- Integrated Multi-Media Opportunity
Direct Mail can play a pivotal role within the advertising media mix, its physical form can create memorability and targeted to the relevant audience, increase purchase intent. The geographical nature of targeting to an address and the recipient can create a strong base for cross-channel marketing, allowing strong reach and more opportunities for brand engagement.
- Creativity and Sensory Experience
With direct mail, your brand has more opportunities to create strong recall and even a sensory experience. Whether this is through use of the branding colours, shapes or images,use of different textures in print finishes or even inclusion of a specific sent or taste through integrated sampling techniques. If your creative brief calls for something different to gain attention then look no further and consider direct mail giving you unlimited creative options.