Addressed postal mailings (Direct Mail) is a personalised and highly targeted and effective media channel. By using this channel you have the opportunity to target specific households and individuals within a defined segment, giving you a greater chance to connect with your customers.
With the right mailing data and the right messaging, your postal message will be relevant, encouraging action. With Posthub’s consultative and practical support your retail or e-commerce communication can be delivered to the audience, most likely to purchase your products or services.
Example Retailer Direct Mail Campaigns:
Whether your retail organisation needs to send typical customer communications or more promotional advertising mail, Posthub provides the right level of mailing advice and help you make each stage of the direct mail process simple to navigate.
Excellent customer service and also operational support, which has meant for a smooth and seamless transition from our previous DSA provider.
Whilst we hadn’t necessarily planned to move our business as promptly as we did, we are delighted we did so as it has given us greater flexibility as well as cost savings.
Also and as importantly, it has given us the confidence that when we make any operational changes which affect our mailings, we know that Posthub are able to work with us and help us achieve our goals with little fuss and a “can do” attitude without necessarily quoting additional costs and contract clauses. It’s a real breath of fresh air!
I would have no hesitation in recommending Posthub to any business in need of postal services in future.
Paul Brady, Production Operations Manager, Harrods Ltd
Posthub offers both practical and consultative guidance for all aspects of the mailing process. We are on hand to help manage the delivery of your items (if you have already identified your data list) and give relevant support to help find print management or mailing house. We ensure your postal campaigns are cost-effective by providing mail data services including mailing data sortation and mail data cleansing.
Posthub is focused on providing solutions to support you and your business. With over a decade of combined experience in the industry, the Posthub team will seamlessly and confidently guide your mailing campaign through the postal journey, from planning to mail delivery. Our client-focused experts will simplify the complexity of your data and mail requirements to deliver effective campaigns. Posthub is part of the Whistl Group, the UK's largest downstream mail operator, giving your business the most cost-effective rates, based on our consolidated mail discounts.
By delivering something physical to your audience your retail brand and offering has a real opportunity to stand out and gain new customers, or improve customer loyalty. Your delivered physical item can be the catalyst to getting your target customer to take an action. This could be from the delivery of a promotional mailing with key retail products highlighted or a special promotion only available to those that receive the direct mailing.
With a retail direct mail campaign, you can create distinct target groups by age, demographic or spend potential. Once you have finalised your database, target segments can be identified for media relevance, awareness and even consumption of channel. This multi-layering technique can allow direct mail to be included as part of a cross-channel campaign strategy, giving maximum opportunities for reach and exposure of your message.
Direct Mail can play a pivotal role within the advertising media mix, its physical form can create memorability and targeted to the relevant audience, increase purchase intent. The geographical nature of targeting to an address and the recipient can create a strong base for cross-channel marketing, allowing strong reach and more opportunities for brand engagement.
With direct mail, your brand has more opportunities to create strong recall and even a sensory experience. Whether this is through use of the branding colours, shapes or images,use of different textures in print finishes or even inclusion of a specific sent or taste through integrated sampling techniques. If your creative brief calls for something different to gain attention then look no further and consider direct mail giving you unlimited creative options.
Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help.
Or let us give you some ideas on how we can help you drive your business forward.