Retail Direct Mail Solutions

Retail Mail Management and Mail Delivery Services 

Why do retailers and e-commerce brands use mailing campaigns?

With the correct mailing data and expertise at Posthub, you can transform your retail postal messaging and encourage action. Our consultative and practical support can help your retail or e-commerce communication reach the audience most likely to purchase your products or services.

Example Retailer Direct Mail Campaigns:

• Price promotions or loyalty programs
• Product showcase brochures or booklets
• Brand awareness leaflets or postcards
• Promotional items or giveaways

Benefits of Retail Mail Solutions at Posthub

• Experience

With over a decade of combined experience in the industry, the Posthub team will confidently and expertly guide your retail mailing campaign through the postal journey, from planning to mail delivery. Our client-focused experts can simplify the complexity of your data and mail requirements, delivering effective campaigns.

• Tangibility

By delivering something physical to your audience, your retail brand and offering have a real opportunity to stand out, gain new customers, and enhance customer loyalty. Inspire customers to take action by delivering a promotional mailing that highlights key retail products or offers a special promotion exclusive to those who receive the direct mailing.

• Audience Profiling

With a retail direct mail campaign, you can create distinct target groups based on age, demographics, or spending potential. Once you have finalised your database, target segments can be identified for media relevance, awareness and even channel consumption. This multi-layering technique incorporates retail direct mail as part of your cross-channel campaign strategy, giving maximum opportunities for reach and exposure of your message.

• Integrated Multi-Media Opportunity

Direct mail's physical form can create memorability, and when targeted to the relevant audience, it can increase purchase intent. The geographical nature of targeting an address and the recipient can build a strong foundation for cross-channel marketing, enabling a broad reach and more opportunities for brand engagement.

• Creativity and Sensory Experience

With direct mail, your brand has more opportunities to create a strong recall and sensory experience. This can be achieved through the use of branding colours, shapes, or images, the incorporation of different textures in print finishes, or even the inclusion of a specific scent or taste through integrated sampling techniques. If your creative brief calls for something different to gain attention, then look no further and consider direct mail, which gives you unlimited creative options.