Posthub offers consultative advice and practical support for your fundraising or charitable business, with cost-effective postal campaigns.

How do Charities use Mailings for Fundraising Campaigns?

Not-for-profit companies, such as charities and fundraising organisations often use direct mail to communicate key messages and updates on the latest fundraising appeals. Mail is a valuable communication channel for charities to use as a stand-alone channel or as part of a multi-channel campaign.

With its physical attributes, your campaign has space and the ability to clearly communicate complex or challenging messages, that other channels cannot due to restrictions on space or time allocations in their advertising. Many charitable direct mail campaigns use enclosures to aid the impact of their message. These enclosures can be promotional items, inserts or gifts to incentivise giving, highlight a cause or provide a thank you to the donor.

Your charitable mailing campaign can give your brand more opportunities for creative freedom and using the right data services, could also broaden your audience reach, outside of your traditional donors.

Example fundraising postal communications can include, but are not restricted to:

  • Special events such as McMillan coffee mornings
  • Thank you letters
  • Postcard marketing
  • Promotional items or gifts such as enclosed pens, stickers, cards or tote bags
  • Awareness campaigns through letters or story-telling example case studies
  • Local, Regional or National campaigns

Improve charitable mail campaigns response rates with mail data services  

To ensure your campaign is both cost-effective and relevant, your mailing data should be checked that it has been cleansed and is up to date. All elements of your data should be checked, to ensure it’s still relevant and correct. Data should also be compliant, with current data standards. Basic checks should ensure contact details and names are up to date, but additional checks such as recent additions to preference services should also be reviewed, along with any updates for individuals who have opted out of future mailings.

Once you have completed your data checks and you have your final data file, audience segmentation could be used to create different groups with relevant messaging, helping generate better response rates and improve donor loyalty.

FREE Mailing Data Health Check

Posthub will screen your data to identify any possible compliance issues. We will provide you with a FREE no-obligation report and you only pay for the services you require

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Posthub’s Charity and Fundraising Support

Posthub offers expert support for charities and fundraisers looking to get the best from postal campaigns. When planned and executed correctly, mailings are an effective tool for charities, from building brand awareness to specific fundraising activities.

Whether sending campaigns within the UK or Internationally, Posthub specialises and supports the complete postal process, from the campaign data management to the final mile delivery, with either the Royal Mail or International mail carrier.  

The experienced team at Posthub work with a wide range of charities including Action Aid, Barnardo’s, Crisis, MS Society, NHS Charities Together, Sightsavers and WWF. Whether you are looking to create a regular donation mailing or a one-off campaign, will work with your organisation to look at ways to improve the effectiveness of your postal activity.

Our charity mailing support services include:

Charity Mail Management and Mail Delivery Services, from Posthub

Sorted Mail

For businesses sending high volumes of letters and mail items, you can enjoy the flexibility and expertise of Posthub's support. On hand to help with your data requirements, liaise with your print and production partners, or managing forecasting, consumable and collection requirements for your mailings. 

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Unsorted Mail

Pre-sorting large volumes of mail can be a hassle and take up too much time for businesses. We offer a range of unsorted mail services across the UK to suit your requirements, leaving you feeling confident that your mail is in good hands with a reliable and trusted supplier.

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Sending your direct mail items internationally has never been easier. Whatever the format of your letters and mail, we can help your addressed items reach any country worldwide. With the added control of the country by country invoicing, and on-hand personal account management.

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Make additional savings on your promotional campaign postage costs with adMail. adMail is ideal for businesses who send addressed Direct Mail items, promoting the sale or use of products or services or to encourage, contribute or support a cause.

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Partially Addressed Mail

A GDPR compliant form of direct mail. Partially addressed items are created and delivered without the use of personal data, delivered to units of c.15 homes (postcode).

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Unaddressed Mail

Doordrop media is a form of unaddressed advertising mail. It is a GDPR compliant way to increase brand awareness, customer engagement, acquisition or loyalty.

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Mail Data Services

Posthub offers mail data services including mailing sortation to data cleansing, to help your company get the most out of your marketing budget.

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Charity and Fundraisers Mailing Benefits, From Posthub:

  • Experienced Account Management: Including service provision of mail piece proofing, Mailmark e-Manifest uploading, Reporting and Royal Mail Incentive application.
  • VAT Solutions: Available to registered charities that are otherwise unable to reclaim VAT.
  • Transparent and cost-effective Pricing: Providing competitive campaign pricing based on our buying power and flexible pricing structure.
  • Comprehensive Data Services: Including Mail Sortation and Data Cleansing.
  • Complete Job Management: To ensure mailings are despatched to the schedule.
  • Performance certainty: Giving clients added security with tracking and proof of handover to the Royal Mail for UK items or the international postal carrier.
  • Reassurance of mail safety: Posthub provides a secure, single-integrated delivery network to manage the complete mailing process.
Charity Mailings

Switching to Posthub meant we could save costs during a difficult time in the industry without having to sacrifice on service provided. Communication with Posthub has been quick and efficient which in turn has helped to ensure our direct mail process is smooth and hassle free.

Daniel Beadle, Warehouse and Fulfilment Manager, Christ for All Nations

This was the charity’s first foray into direct mail and working with Posthub team has been a pleasure. Our account manager walked us through the process from start to finish and was there to answer the many questions we had!


The savings that were made in postage costs throughout the year enabled us to invest in our first fully integrated Christmas Appeal campaign, which is now a key part of our annual mailing programme.

Angela Reinfor, Fundraising Lead – Individual Giving and Digital, Michael Sobell Hospice

Posthub provides consultative and hands-on support, for impactful direct marketing campaigns

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Looking for Mail Management and Postal Services?

Speak to us today, to see how we can help.

Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help. 


Or let us give you some ideas on how we can help you drive your business forward.