How do Charities use Mailings for Fundraising Campaigns?

Not-for-profit companies, such as charities and fundraising organisations often use direct mail to communicate key messages and updates on the latest fundraising appeals. Mail is a valuable communication channel for charities to use as a stand-alone channel or as part of a multi-channel campaign.

With its physical attributes, your campaign has space and the ability to clearly communicate complex or challenging messages, that other channels cannot due to restrictions on space or time allocations in their advertising. Many charitable direct mail campaigns use enclosures to aid the impact of their message. These enclosures can be promotional items, inserts or gifts to incentivise giving, highlight a cause or provide a thank you to the donor.

Your charitable mailing campaign can give your brand more opportunities for creative freedom and using the right data services, could also broaden your audience reach, outside of your traditional donors.

Example fundraising postal communications can include, but are not restricted to:

• Special events such as McMillan coffee mornings
• Thank you letters
• Postcard marketing
• Promotional items or gifts such as enclosed pens, stickers, cards or tote bags
• Awareness campaigns through letters or story-telling example case studies
• Local, Regional or National campaigns

Improve charitable mail campaigns response rates with mail data services  

To ensure your campaign is both cost-effective and relevant, your mailing data should be checked that it has been cleansed and is up to date. All elements of your data should be checked, to ensure it’s still relevant and correct. Data should also be compliant, with current data standards. Basic checks should ensure contact details and names are up to date, but additional checks such as recent additions to preference services should also be reviewed, along with any updates for individuals who have opted out of future mailings.

Once you have completed your data checks and you have your final data file, audience segmentation could be used to create different groups with relevant messaging, helping generate better response rates and improve donor loyalty.

Posthub’s Charity and Fundraising Support

Posthub offers expert support for charities and fundraisers looking to get the best from postal campaigns. When planned and executed correctly, mailings are an effective tool for charities, from building brand awareness to specific fundraising activities.

Whether sending campaigns within the UK or Internationally, Posthub specialises and supports the complete postal process, from the campaign data management to the final mile delivery, with either the Royal Mail or International mail carrier.  

The experienced team at Posthub work with a wide range of charities including Action Aid, Barnardo’s, Crisis, MS Society, NHS Charities Together, Sightsavers and WWF. Whether you are looking to create a regular donation mailing or a one-off campaign, will work with your organisation to look at ways to improve the effectiveness of your postal activity.

Our charity mailing support services include:

• Postage
• VAT Solutions
• Data Management
• Printing
• Personalisation
• Mailing Fulfilment Services
• Unaddressed Doordrop Media
• Partially Addressed Mail