Congratulations to our Whistl Doordrop Media team for winning gold at the 2021 COGS Awards for Best Service Provided in Response to Covid-19 for the charity RNLI.
The Royal National Lifeboat Institution (RNLI) is a UK-based lifesaving charity whose Lifeboat crews are volunteers who risk their lives to save strangers in trouble in the water, both in the UK and internationally.
When COVID-19 hit, they were still on call 24/7 but had to stop face-to-face fundraising activities. They needed a way to raise donations by reaching out to the public to let them know they needed their help more than ever.
They came to Whistl Doodrop Media with a requirement to deliver an acquisition campaign fast. The DDM team proposed a door-drop mailing as the ideal fit and developed a campaign targeting the top 8 million households. The campaign pack had a strong, powerful, and emotional message, clear branding, and a call to action.
The campaign was a success, securing a 45% increase in new donors and just under £1m in donations.
Well done to Karen Roberts, Group Account Director, and the Whistl Doordrop Media team for their involvement in this campaign.
The RNLI and Whistl worked collaboratively as one crew to quickly pivot and adapt the RNLI’s fundraising plan to include this new door drop activity with a story that showed the public why the RNLI needed urgent funds. Whistl gave everything they had to make this a fundraising success and to help the RNLI lifesavers. We’re so grateful Whistl helped us in our mission to save everyone.
Becs Phillips, Marketing Manager RNLI
Whistl are experts in enabling charities to engage with people in their homes and a doordrop mailing was the perfect fit to raise much-needed donations for the charity. It is a data-led, cost-effective, highly targeted, accountable, and measurable performance channel that could reach people in their homes during the lockdown. We are delighted with our award win and well done to everyone who worked on the campaign.
Mark Davies, Managing Director Whistl (Doordrop Media)
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