Our parent company, Whistl, the UK's leading logistics specialists in eCommerce fulfilment, contact centres, mail, and parcels, has become a supporter of the Advertising Association Ad Net Zero initiative.
The scheme, launched at the end of 2020, requires participants to reduce the carbon impact of developing, producing, and running UK advertising to absolute net zero by the end of 2030 and commit to implementing practical changes in the way they operate their advertising businesses.
The scheme is based upon five key actions:
- Getting your house in order - advertising business operations
- Curbing emissions from advertising productions
- Curbing emissions from media planning, buying, and distribution
- Curbing emissions through awards and events
Harnessing advertising's power to support consumer behaviour change
On joining the scheme, Whistl committed to implementing the Ad Net Zero Action Plan within the next twelve months for its advertising services, including adMail, partially addressed mail, and doordrop media.
A key statistic regarding the environmental impact is that every person within an advertising agency produces 3.4 tonnes of CO2 per year, 58% of which is attributed to business travel.
Ad Net Zero is a not-for-profit initiative, led by the Advertising Association and its members.
The UK hosting the COP26 is a timely reminder of the number one issue affecting us all in how we live and work. We have an important role to play and despite paper-based advertising being one of the most sustainable forms of communication, we cannot be complacent. I look forward to working with the team to implement our Ad Net Zero Action plan in the coming year.
Nick Wells, Executive Chairman Whistl
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