Turn Your Mailings Green

Posthub’s Top Tips on Eco-Friendly Direct Mail

Direct mail remains one of the most effective ways to deliver your message to a captive audience. However, with ongoing concerns about its environmental impact, how can you act responsibly while still making the most of this powerful medium?

• Keep it clean

Clean data has never been more crucial, especially with the implementation of GDPR. Target those who have expressed an interest in your company, invest in high-quality prospect lists, and you’ll see a significant increase in responses while reducing printing costs and waste.

• Care about your creativity

Try to avoid ink-heavy coverage and use formats that are efficient for printing. Pages and pages of information are often unnecessary and can deter the recipient from reading it. Trimming your direct mail campaign minimises your environmental impact and ensures effective messaging.

• Go veggie

Talk to your printer about using vegetable-based inks, as they’re a much greener solution. They do not contain volatile chemicals, so they are gentle on the environment yet still produce high-quality, bright images. You can save more on full-colour printing, as it uses fewer solvents and requires less press cleaning.

• Switch to sustainable

Paper, envelopes, and wrapping can all be switched to more eco-friendly options. Recycled paper and other materials from renewable sources are widely available. That means your mailing won’t be contributing to deforestation, and you’ll have a clear conscience about helping to protect the planet.

• Encourage responsibility

Include the 'Recycle Now' logo and a green statement on your printed marketing materials, and you’ll not only encourage recipients to do the right thing but also demonstrate your commitment to the environment and green credentials. Direct mail is an excellent way to promote your values and boost brand loyalty.