What is Postal Management?

The process of managing a postal campaign can be time-consuming and complex. Which is why many businesses turn to an experienced postal management provider to take the strain and ensure they get more from their mailings. 

But what does the process involve and how exactly can you benefit from expert mail management support? 

From mail data cleansing to mail sortation  and handover for final-mile delivery, we’ve broken down the different ways a complete postal solution can boost your campaigns. 

What Does Postal Management Involve? 

Postal management covers all the operational stages required to get a direct mail campaign ready for delivery. 

Essentially, the process turns creative and messaging into physical mail that reaches its intended audience in an efficient and timely manner, and at the best possible postal rate. 

Here are some of the key steps, from data cleansing to creative sign-off and final-mile delivery:

• Data Preparation and Cleansing: Review of your data to clean and remove duplicates, validate and standardise addresses using postal reference files, and apply and suppressions for deceased or gone away contacts. 
• Print and Production Sign-Off: Finalisation and checking of your artwork to ensure it meets any postal-specific layout requirements. 
• Mail Sortation and Incentives: A postal management provider will offer a range Sorted and Unsorted mail services, and can assist with applications for Royal Mail Incentives, to help reduce your postage costs.  
• Handover for Final-Mile Delivery: Your partner will work with you and your mailing house to provide the support with forecasting, consumables, collection and Mailmark set-up. 

Which Industries Can Benefit from Postal Management?  

Expert mail management can benefit a range of businesses that regularly send addressed direct mail campaigns. These include:

• Retail & eCommerce: Deliver promotional or transactional mail for better customer engagement.
• Charities: Maximise your impact with cost-effective direct mail campaigns.
• Print Management: Streamline your workflow with reliable and expert handling.
• Travel & Tourism: Keep customers informed on relevant travel changes.
• Mailing Houses: Enhance existing services with access to additional data and sortation support.
• Publishing: Distribute magazines and publications reliably with flexible scheduling.
• Finance: Be confident that sensitive customer communications will be secure and delivered in a timely manner.
• Education: Manage one‑off campaigns or regular outreach efficiently.
• Healthcare: Communicate essential patient information quickly and securely.
• Entertainment: Share timely event and promotional updates with targeted audiences.

Why Work with a Postal Management Specialist?

If direct mail is part of your marketing mix then there are many factors as to why you should work with a specialist in postal delivery: 

• To assist with mailing preparation, including sortation and final-mile handover.
• Data cleansing for GDPR compliant mailing.
• Improving cost efficiencies through increased buying power and access to discounted postal rates.
• Timely and accurate posting of UK and international mail items. 
• Ensures the efficient running of all your postal operations.

How Does Posthub Manage Direct Mail Campaigns?

We provide a complete postal solution that is consultative, cost-effective and supported by dedicated account management. Here are the stages involved when you choose Posthub:

1. An order is placed. 
2. The customer outlines their target audience and creates a data list designed to achieve maximum return-on-investment.
3. The customer provides the creative format to be printed for the campaign and advises whether printing of the item is required or if the items will be pre-printed.
4. We review your campaign data and design the relevant mail sortation needs based on the postcodes provided in your mailing list.
5. If required, we can advise on a suitable mailing house.
6. We will support the item production process by monitoring each aspect of the postal journey.
7. We manage mail processing, whether items are for UK or international audiences, partially addressed, unaddressed, or door‑drop campaigns.
8. We manage the mail through the Whistl network and into the Royal Mail or relevant partner for the final item to be delivered.
9. Your campaign is delivered to your targeted homes and businesses.

Warners Group Benefits from a Flexible Mail Solution

Warners Group Publications, a publisher specialising in niche titles, needed more economical mailing solutions and greater flexibility. Their requirement demanded a provider that could cope with an ever-changing schedule, varying volumes, and offer a number of different solutions.  

“Posthub were able to accommodate a flexible service. They collected mail whenever needed and processed our mailing data with a quick turnaround time. We have saved on mailing costs, met publisher demands including carrier mailings at short notice and generally provided an efficient service to all.”

- Anne Louds, from Warners Group Publications

Why Choose Posthub for Postal Management? 

Posthub, part of the Whistl Group, is focused on providing the best mailing solutions to support you and your business. With a combined experience of over 100 years in the industry, our client-focused experts will simplify the complex aspects of your data and mail requirements to provide you with the most seamless experience.

• You receive comprehensive support, from the initial postal planning and advice stage through to campaign management and final mailing delivery. 
• We help select the best mailing service or product based on your campaign items and volumes, with mailing data services that meet all GDPR requirements.
• A postal manager will personally coordinate your requirements and support you and your brand throughout the mail journey.
• In addition to access to the UK’s leading mail delivery solutions network, you benefit from our buying power and access to rates that ensure more cost-efficient mailings.
• Posthub customers can access a wide range of mailing and postal services, including managed parcel deliveries, partially addressed mail, and even unaddressed door-drop media. 

Whatever you want to deliver, we have a service to support your business