What is Postal Management?

Managing the whole process of a postal campaign can be time-consuming and complex for most businesses. From defining the target audience to getting it to reach their homes whilst ensuring it is visually attractive, making it an impactful return on investment for your campaign. 

Therefore, many businesses will work with an experienced postal provider, such as Posthub, who help them manage their campaigns from planning to final delivery. 

What Does Postal Management Mean?
Postal Management is the process undertaken by a logistics specialist or delivery management company appointed to manage the complete process of any postal campaign, from planning and data health to delivery. They take the complicated parts of your postal marketing campaign and guide you through the planning and execution of effective and impactful mailings.

Why do companies choose a Postal Management specialist? 
There are many factors as to why a business will choose a postal management specialist to work with when looking to use direct mail as part of their marketing mix:

• To assist them with mailing elements and provide the final delivery of the campaign. 
• Data cleansing for GDPR
• For companies looking for a specialist to deal with elements of mailing, including the final delivery of the items
• Improving cost efficiencies through buying power
• Looking at posting items in the UK and internationally 
• Ensures the efficient running of all your postal operations.

At Posthub, we handle all the required mailing duties, including sorting and dispatching mail of all types.

What are the different stages involved in a postal campaign with Posthub?
There are several stages in the journey of a mailing campaign. 

1. A customer or business places an order.
2. The client outlines their target audience and creates a data list for the best ROI
3. The customer provides the creative format to be printed for the campaign and advises whether printing of the item is required or if the items will be supplied printed.
4. Posthub reviews your campaign data and creates the relevant mail sortation needs based on the postcodes provided in your mailing list.
5. If required, Posthub can advise on a suitable mailing house 
6. Posthub will support the item production process by monitoring each aspect of the postal journey
7. Mail processing, whether items are for international audiences, partially addressed, undressed, or door drop items.  Posthub prepares and processes the mail for final delivery
8. Posthub manages the mail through the Whistl network and into the Royal Mail or relevant partner for the final item to be delivered
9. Your campaign is delivered to your targeted homes and businesses

Posthub Provides Postal Support 

Posthub, part of the Whistl Group, are focused on providing the best mailing solutions to support you and your business. With a combined experience of over 100 years in the industry, our client-focused experts will simplify the complex aspects of your data and mail requirements to provide you with the most seamless experience.

Posthub offers comprehensive support, from the initial postal planning and advice stage through to campaign management and final mailing delivery. We achieve this by providing you with a dedicated account manager who will personally coordinate your requirements and support you and your brand throughout the Posthub journey. Your postal manager will manage every step of the way, from final design to delivery or any part of the mail journey required.

Why Posthub?

In addition to access to the UK’s leading mail delivery network, you benefit from our buying power to create more cost-efficient mailings. Posthub customers can access a wide range of mailing and postal services, including managed parcel deliveries, GDPR-compliant partially addressed mail, and even unaddressed door-drop media. 

We understand every business's desire to improve customer service, so our software ensures your post arrives where it should when it should. With Posthub, we help select the best mailing service or product based on your campaign items and volumes, with mailing data services that meet all GDPR requirements.

Whatever you want to deliver, we have a service to support your business.