The Secret to Improving Postal Costs

Improving Postal Costs

A key driver to achieving improved cost efficiencies is mail quality. Ensuring your mailing items are clean and presentable will enable them to move more efficiently through the print and post journey, ensuring that the mailing recipients will receive their mail on time.

Presenting Direct Mail Items:

You can improve how your postal items are presented by reviewing and understanding if any of the following apply to your direct mail items:

• Misfolded mail
• Handwritten mail
• Non-standard envelopes
• Misaddressed mail
• Over-sized envelopes
• Badly positioned labels
• Postcodes are not the sole text on the last line of the address

Simple Steps to Improve Direct Mail Quality

If any of the above apply to your mail, you can follow these simple steps to improve your mail quality:

1. Ensure your letter is machineable – its shape, flexibility and paper colour all matter
2. Ensure your address is machine-readable. Use the correct font size and colour, and show full address details clearly in the proper location.
3. Ensure you have the correct envelope layout and the address and indicia zones are correctly placed.

Having mail machine-readable mail is not the only way to reduce your postage costs and ensure quality of service; working with a quality specialist in mail delivery is crucial. 

Posthub, the leading complete postal solutions provider, will help you manage your mailing needs on time and budget. Posthub offers hands-on consultative and practical support for efficient postal solutions, whether you're sending letters, brochures, or leaflets.

Posthub's Consultative Approach

From your initial enquiry, we work with you to understand your direct marketing needs, challenges, and goals. We provide you with a dedicated account manager to simplify postal mailings and manage all aspects of the associated supply chain on your behalf.