Pushing The Envelope

Taking the time and effort to plan your direct mail campaigns can help you achieve higher response rates and meet your campaign targets.

Follow the following simple tips: 

• The right fit: 

A standard envelope may save on postage costs, but one size does not fit all. An inadequate envelope will look cheap and scruffy. For a winning campaign select an envelope that a sufficient size for your printed message.

• Quality matters

 It’s essential to make a good first impression; the cover or envelope will be the first thing your customer sees and touches. Ensure the envelope accurately represents the quality of the campaign you are offering, taking into account its finish, colour, and size.

• Stand out

The design of the envelope will help it stand out from the other mailings and leaflets. Utilise colour, graphics, and messaging to achieve this while maintaining your brand identity and integrating with the whole campaign. The cover could include a teaser message and a bespoke stamp or design that ties in with the message inside.

• Tailored campaign

Grab the recipient's attention by having a personalised message on the cover, referring to their interests or buying history. This will require reliable data and will add value to your campaign.

• Increased interaction

Use a perforated strip-opener, peel-off sticker, or pull-off note to make your mail piece more interactive and increase open rates. The longer the envelope remains in the recipient’s hand, the more likely it is to be read and retained.