Guidance For Sustainable Mail

Customers are increasingly basing their purchasing decisions on how environmentally friendly they perceive a business to be, and customers are increasingly favouring brands' commitment to sustainability.

^{Top Tips for Sustainable Mail}

• Choose the right suppliers: Find like-minded suppliers who share your goals and consider the accreditations they hold. 
• Clean data reduces waste: Check that your database is accurate and up-to-date. 
• Maximise response rates: Ensure the overall look and feel of your mailing is designed to attract your audience.
• Select a mail piece design format that minimises waste during production. 
• Select the right paper stock: Utilise sustainable paper sources and consider carbon-balancing printing schemes.
• Production process impact: The production process comes with environmental costs, but consider your paper and ink choices. 
• Your postal supply chain footprint: Whistl and Royal Mail have their own set of incentives to reduce emissions, such as deploying electric vans
• Encourage recycling: By clearly indicating that your item can be recycled using an industry-standard symbol.

Sustainable Mail Guidance

Applicable to Advertising, Business Mail and Subscription Mail for both sorted and unsorted items.

Download the guide