JICMAIL Q4 2021 Results

JICMAIL’s diary-based data is captured from a panel of a thousand households every month, revealed in Q4 2021

• Mail continued to cement its position at the heart of multi-channel marketing strategies by further expanding its effectiveness.
• Volumes recorded by the JICMAIL panel increased by 16% year-over-year.
• Doordrop media was the stand-out growth channel with a 30% increase in 2020. Volumes surpass pre-pandemic levels, with 11,984 items tracked in Q4 2021, compared to 11,489 in Q1 2020.
• The Direct Mail and Business Mail channels both experienced increases in interaction frequency in Q4 2021.
• Most notably, this uplift has been driven by younger audiences for Direct Mail, with 25-34, 35-44, and 45-54-year-olds all interacting with mail more than they did a year ago.

Read the complete research here.

Download the Q4 2021 Fact Sheet