JICMAIL the answer to creating more impact with advertising mail

Creating more impact with advertising mail 

When it comes to creating a strong advertising message and a responsive media campaign, the available data and how this can be interpreted can make a big difference to the overall return on investment.

Launched in January 2018, JICMAIL created the missing key metric for the traditional medium, mail. Capturing details about mail and door drop media, including reach, frequency, and exposure.

JICMAIL collectively came together with one aim: to build a measurement system that any player from the three sides of the business — advertisers, agencies, and media owners — can trust to provide them with unbiased, reliable information.

With the intelligence available, industry players are better equipped to plan their campaigns and set budgets with confidence.

Until 2018, nearly all media channels were covered by a Joint Industry Committee (JIC), but traditional channels, including mail and door-to-door media, had been overlooked.

Now, over 12 months since its launch, JICMAIL continues to address the needs of the mail industry, supporting users from media, direct marketing (DM), and integrated agencies, as well as printers, mailing houses, and advertisers directly, with further developments.

JICMAIL's Recent Developments

JICMAIL’s data has been integrated with Kantar's TGI and the IPA’s Touchpoints Channel Planner. This enables planners to assess the effectiveness of mail and door-to-door items. These questions were often left unanswered, which meant that printed door drops and mail items were frequently missed from a planner's schedule.