Does Direct Mail Work?

Direct Mail In Numbers

Direct Mail has been a powerful medium for centuries, but in a new digital world, is the media still relevant? Here at Posthub, we believe it is and have scanned the most reputable industry statistic providers to find out why. 

The Power Of Mail In The Home

Direct Mail is a tangible and physical medium that can be touched, opened, read, smelled and even tasted! The possibilities of mail are genuinely endless. Take a look at some great creative print campaigns. 

When a letter is picked up from the doormat, whether it be advertising mail or transactional mail, it is likely to be opened and engaged with. 94% of all advertising mail is processed in some way. That includes opening, reading, sorting, setting aside for later, displaying, or putting in the usual place*.

That’s not all. Direct Mail is physical advertising and is shared around and outside the home with family and friends. Every 1000 pieces of ad mail sent will receive 5000 ad impressions and be seen by a further 150 people* effectively increasing your reach for free.

Mail in the home statistics 

The Power Of Mail In The Mind

Mail has a powerful presence in the human mind, and there has been much research on the topic. For example, Neuro-Insight data shows that mail has a powerful impact on long-term memory encoding, 49% stronger than email and 35% stronger than social media. This is crucial information for marketers and agencies, as it has been shown to influence purchase intent.

This is further backed by UK opt-in statistics, with 62% of UK adults happy to receive advertising mail at home. Also, 87% of UK consumers trust mail and find the information they receive to be believable.

Direct Mail Drives Action 

Direct Mail can be seen as more of an awareness-building medium, but stats show great response rates for many different advertisers across multiple industries. See some of our case studies to see how advertising mail has helped drive new customer acquisition.

Recent research also shows the true power of advertising mail in increasing conversion rates. A huge 25%* of direct mail receivers in the UK made a purchase or donation after reading the direct mail piece. Direct mail also drives online actions, supporting eCommerce businesses, with 42%* of receivers searching for more information online.