Case Study SSAFA
Who is the Michael Sobell Hospice?
Michael Sobell Hospice is committed to creating special moments for people with a life-limiting illness in its local community. Delivering free and expert palliative care and support in Hillingdon and northwest London since 1977.
The Postal Challenge:
High production and postage costs of cash appeal mailings were stopping the charity from investing in a mailing programme.
The Postal Solution:
Posthub offered the solution with a significant reduction in postal costs, which enabled Michael Sobell Hospice to send out its first-ever Christmas appeal cash mailing pack.
The Postal Campaign Results:
- double digital increase in cash appeal income
- 33% increase in Individual Giving income
- 25% improvement in the ROI of direct mail appeals.
This was the charity’s first foray into direct mail and working with Posthub team has been a pleasure. Our account manager walked us through the process from start to finish and was there to answer the many questions we had!
The savings that were made in postage costs throughout the year enabled us to invest in our first fully integrated Christmas Appeal campaign, which is now a key part of our annual mailing programme.
Angela Reinfor, Fundraising Lead – Individual Giving and Digital Michael Sobell Hospice
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