Guidance for Sustainable Mail

September 2022

Customers are increasingly basing their purchasing decisions on how environmentally friendly they perceive a business to be and customers are increasingly favouring brands with a commitment to sustainability.

Sustainable Mail Facts.PNG

Source: MarketReach. Using mail more sustainably

Top Tips for Sustainable Mail

  • Choose the right suppliers: Find like-minded suppliers who share your goals and consider the accreditations they hold. 
  • Clean data reduces waste: Check your database is accurate and up-to-date. 
  • Maximise response rates: Ensure the overall look and feel of your mailing is designed to attract your audience.
  • Choose a mail piece design/format: Choose a design that reduces waste in the production process. 
  • Choose the right paper stock: Buy paper from sustainable paper sources and carbon-balancing schemes.
  • Production process impact: The production process comes with environmental costs but also consider your paper and ink choices. 
  • Your postal supply chain footprint: Whistl and Royal Mail have their own set of incentives to reduce emissions, such as deploying electric vans
  • Encourage recycling: Make it clear that your item can be recycled by using an industry-known symbol.

Sustainable Mail Guidance

Applicable to Advertising, Business Mail and Subscription Mail products for both sorted, and unsorted items.

Download the guide

Sustainable Mail Guide removebg preview

Share this article

Looking for Mail Management and Postal Services?

Speak to us today, to see how we can help.

Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help. 


Or let us give you some ideas on how we can help you drive your business forward.