Research from JICMAIL’s monthly diary-based panel data reveals that:
- With the average piece of advertising mail reaching 1.1 people
- A strong lifespan advertising mail staying within the household for over 7.1 days
- The frequency of the message is highly impactful with direct mail items being read 4.5 times in the time it is within the home
Commercial Actions: All Mail Items
As a result of receiving items at home, all commercial actions have seen an increase YoY
The impact of mail has strong commercial effectiveness, with the year-on-year growth rates outstripping the growth in frequency of interaction with mail. Business mail is now working harder than ever at driving a commercial response than ever before.
- 74.9% of all mail (DM, Doordrops, and Business Mail combined) were read and looked at Q2 2023, representing a 2% growth in effectiveness versus Q2 2022
- 64.1% of all mail were opened (+2% in Q2 2022)
- 46.2% of all mail were retained at home (+2% in Q2 2022)
- 15.7% of all mail drove brand discussion with someone (+2% Q2 2022)
All types of Mail have seen an increase in engagement in Q2 of 2023
Direct Mail items were engaged with for >2 minutes across a 28 day period.
Download the Q2 2023 Fact Sheet
Share this article
You may also like...
Looking for Mail Management and Postal Services?
Speak to us today, to see how we can help.
Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help.
Or let us give you some ideas on how we can help you drive your business forward.