Mail matters more than ever

December 2020


Mail is enhancing its effectiveness as patterns of working and living have shifted during 2020. Remote working – mainly from home – is part of the new normal, and physical mail is an important part of that landscape. 

Recent research reveals the extent to which mail is anticipated, revisited, shared, trusted, retained, and acted upon – now, more than ever.

  A record 96%.jpg The biggest rise.jpg The average mail.jpg

  Digital Marketers.jpg72% of people.jpg 80% of people.jpg

SOURCES: ROYAL MAIL MARKETREACH, CORONAVIRUS RESEARCH, TRINITY MCQUEEN 2020, JICMAIL, Q2 2020

Print media had near-universal reach during the first lockdown, which no other medium can match especially for the older demographic who are less digitally connected. It is really encouraging to see that the greatest rises in engagement came from the 18 to 34 age group which should give marketers something to think about when looking at the best ways to engage with them
 

Melanie Darvall, Director Marketing & Communications, Whistl,

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