Driving effectiveness with direct mail

May 2022

Back in 2021, MarketReach and WARC created a whitepaper showcasing some amazing case studies from businesses using direct mail, as the lead media and in the media mix.

The report looks to understand the role and benefits of direct mail in the current environment. With huge changes in consumer behaviour in the last few years, the role of marketing channels has been reassessed. Find out how the physical impact of direct mail in an increasingly digital world, has become a real game-changer for brands.

The report uncovers:

  • Direct mail’s role as lead media or in the media mix
  • Direct Mail media effectiveness case studies from brands such as Sky, IKEA, Jaguar Land Rover, Direct Line and more.
  • The impact of direct mail on ROI, revenue, market share and more. 
  • The impact of physical marketing to maximise attention - particularly with Gen Z audiences
  • Drive consumer engagement through technological innovations and mail personalisation
  • How Direct Mail is used to gain and keep customers
  • How to measure the marketing effectiveness of direct mail


Download the Report 

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