Are Your Marketing Campaigns Truly Sustainable?

Print media spending is the third-largest in the world, but what impact does it have on the environment? 

“Go digital,” “Paper-free,” and “Save Trees” are messages we often hear from businesses urging their customers to switch to online transactions and communications. But how true are the eco benefits of ‘going online’? 

We’re being told that going online is better for the environment than traditional, print-based communication. But it is challenging to make such claims without considering and recognising that electronic communications also impact the environment.

At the time of writing, more than 500 of the world’s largest organisations use greenwash statements in their communications. Approximately 70% of these businesses have since removed their misleading statements after being challenged by Two Sides. 

Whistl and partners, Two Sides, produced a report on the myths and facts following research conducted to examine the impact of print and paper communications. Look at some of the content below or download the full report here.